城乡二元结构对产品扩散的影响研究:以彩电采用为例

创新的扩散是产品市场形成的主要机制。对于中国市场而言,研究地区差异对创新扩散的影响,有助于理解中国区域市场的特点和差异。本文以彩电产品为例,研究了消费品在我国不同区域的扩散及其影响因素。研究表明,区域经济发展水平、人口受教育程度以及人口流动性对新产品扩散有显著的影响。特别地,本文通过实证研究,首次发现:发展中国家普遍存在的城乡二元结构也对新产品的扩散有显著的影响,二元经济结构特征越明显,创新越不容易扩散。

A Case Study of the Effect of the Dual Structure upon Product Diffusion: Taking Color TV as Examples

The diffusion of creation is the main mechanism of market formation Regarding China's markets, the study of the effect of regional dissimilarity on creation transmission helps to comprehend the characteristics and differences of China's markets in various regions In this paper, we, taking color TV products as examples, have studied the spread of consumption goods and its determinants in China's different regions Our study indicates that the level of regional economic growth, the education of population and the fluidity of population have noticeable impact on product dispersal It should be specially mentioned that, by our case study, we have firstly found that the city-vallage dual structure, existing widely in developing countries, has also conspicuous effect on the diffusion of new products The more significant and noticeable the dual structure, the more difficulties there will be in the diffusion of creation