| 谈电视品牌栏目形象 |
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| 引用本文： | 马金平. 谈电视品牌栏目形象[J]. 河北大学学报(哲学社会科学版), 2003, 28(4): 119-121 |
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| 作者姓名： | 马金平 |
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| 作者单位： | 河北大学,新闻传播学院,河北,保定,071002 |
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| 摘 要： | 电视已经进入了品牌竞争的时代,塑造品牌形象已成为当今电视业的主题。电视的品牌形象塑造具体体现在品牌栏目的塑造方面。对有形形象、无形形象及二者如何有机结合塑造电视品牌栏目形象进行了探讨。
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| 关 键 词： | 品牌形象 有形形象 无形形象 |
| 文章编号： | 1005-6378(2003)04-0119-03 |
| 修稿时间： | 2003-08-25 |
The Image Modeling of Branded TV Programs |
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| MA Jin-ping College of Journalism and Communication,Hebei University,Baoding ,China. The Image Modeling of Branded TV Programs[J]. Journal of Hebei University(Philosophy and Social Science), 2003, 28(4): 119-121 |
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| Authors: | MA Jin-ping College of Journalism Communication Hebei University Baoding China |
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| Affiliation: | MA Jin-ping College of Journalism and Communication,Hebei University,Baoding 071002,China |
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| Abstract: | Nowadays, there has come the era of competition of branded station for the TV stations. The objective of TV stations, is how to be ranked as branded stations. The image modeling of branded programs is the key point. This paper discusses the modeling of tangible image and intangible image and how to use them together to model the image of branded programs. |
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| Keywords: | image of branded programs tangible image intangible image |
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