| Abstract: | Resource mobilization is critical for the development of social movement organizations. This study evaluates the differential impact of membership support and community organization support on the goals and operations of local chapters of Mothers Against Drunk Driving (MADD). It was found that membership support is associated with the programming goals of local chapters, that is, public awareness, victim assistance, and promoting antidrunk-driving legislation. Community organization support was only associated with youth education as a programming emphasis. In terms of organizational operations, membership support was associated with more central office contacts and increased contacts with other MADD chapters and more cooperative programming with the national central office of MADD. In contrast community organization support was associated with less contact and more disagreement with the central office on policies and less cooperation on programs. |
