| 实施现代CI战略,树立高校新形象 |
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| 引用本文： | 陈毓华.实施现代CI战略,树立高校新形象[J].广州师院学报,1999(11). |
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| 作者姓名： | 陈毓华 |
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| 作者单位： | 广州师范学院!广东广州510405 |
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| 摘 要： | 本文主要论述了高校导入ＣＩ战略的必要性及其现实意义，着重提出了高校实施ＣＩ战略的途径，试图运用现代ＣＩ战略，帮助高校树立自身的良好形象，以提高高校的竞争力。
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| 关 键 词： | 高校 高校形象 CI战略 |
Establishing new images of universities by carrying out modern CI strategy |
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| Authors: | CHEN\ Yu-hua |
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| Abstract: | This article discusses the necessity and practical significance of introducing CI strategy into universities, and suggests ways to put the CI strategy into practice. The article aims to help establish good image of universities so as to improve their competitive capacity. |
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| Keywords: | university image of university CI strategy |
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