| 打造大学生个人品牌的若干思路 |
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| 引用本文： | 余桂红,贾永堂.打造大学生个人品牌的若干思路[J].中国地质大学学报(社会科学版),2004,4(1):50-53. |
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| 作者姓名： | 余桂红 贾永堂 |
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| 作者单位： | 华中科学大学,高等教育研究所,湖北,武汉,430074 |
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| 摘 要： | 个人品牌对大学毕业生就业和可持续发展都具有重要意义。但在目前,我国高校、社会及大学生自身对打造强有力的大学生品牌还没有充分的重视。高校树立品牌意识、改革人才培养模式,人才市场建立健全、透明的法规、完善市场运行机制,大学生在学习中把自己当一个品牌去经营的意识等对大学生打造个人品牌都至关重要。
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| 关 键 词： | 个人品牌 高校品牌 人才市场 |
| 文章编号： | 1671-0169(2004)01-0050-04 |
| 修稿时间： | 2003年7月15日 |
On Exploring College Students' Brands |
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| YU Gui-hong,JIA Yong-tang.On Exploring College Students'''' Brands[J].Journal of China University of Geosciences(Social Sciences Edition),2004,4(1):50-53. |
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| Authors: | YU Gui-hong JIA Yong-tang |
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| Abstract: | College students' brands have significance to their employment and sustainable development. However, at present China, higher education, whole society and college students themselves have paid little attention to the issue. It's very important to exploring college students' brands that universities build up their brands and reform the personnel cultivation mode, that the personnel market builds up healthy and transparent regulations and perfects its operational mechanism, and that college students have the idea of exploring the brands during the course learning in the university. |
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| Keywords: | college students' brands university's brands personnel market |
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