“I’m not a greenie but…”: Environmentality,eco-populism and governance in New Zealand Experiences from the Southland whitebait fishery

The experiences of nascent local institutions in regional resource management issues in New Zealand can help to inform the important analytical projects of considering the impacts of neoliberalism on environmental management as well as the meanings of governance as the new order in rural and natural resource management. This study considers how devolved governance shapes individual subject positions relative to the environment in a neoliberal context, deploying Agrawal's optics of “environmentality” to analyze a case study of the political ecology of the whitebait fishery in Southland, New Zealand. This research demonstrates that the devolution of resource governance in New Zealand has cultivated empowered, ‘accidental environmentalists’ and related environmental subjectivities. The extent and quality of individual involvement in governance influences whitebaiters’ perceptions of environmental change and resource management priorities. At the same time, a strong ‘eco-populist’ conceptualization of resource management infuses the fishers’ environmental subjectivities and potentially constrains the depth and degree of fishers’ opposition to environmental degradation.