| 我国商业银行发展个人理财业务的状况评价及策略选择 |
| |
| 引用本文： | 周田新,刘丽.我国商业银行发展个人理财业务的状况评价及策略选择[J].青岛科技大学学报(社会科学版),2004,20(2):69-71,112. |
| |
| 作者姓名： | 周田新 刘丽 |
| |
| 作者单位： | 1. 工商银行青岛分行,山东,青岛,266071
2. 青岛科技大学,计划财务处,山东,青岛,266042 |
| |
| 摘 要： | 个人理财业务目前在国内还处于起步阶段,但市场前景十分广阔。各家银行已普遍认识到了开展这项业务的重要性和必要性。通过细分客户市场,不断丰富理财内涵,提升服务质量,银行理财将渐入佳境,迎来一个前所未有的大发展。
|
| 关 键 词： | 个人理财 现状分析 发展策略 |
| 文章编号： | 1671-8372(2004)02-0069-03 |
| 修稿时间： | 2004年2月23日 |
Status Judgement and Strategy Choice on Developing Personal Financing Business of Civil Commercial Banks |
| |
| ZHOU Tian-xin,LIU li.Status Judgement and Strategy Choice on Developing Personal Financing Business of Civil Commercial Banks[J].Journal of Qingdao University of Science and Technology,2004,20(2):69-71,112. |
| |
| Authors: | ZHOU Tian-xin LIU li |
| |
| Abstract: | At present,Civil personal financing business starts barely,and there will be a great market.Every commercial bank has been cognizant of its essentiality and necessity.Via fractionizing the client market,step by step increasing finance content,upgrading service quality,personal financing businessof civilbanks will enter more pleasant stage and make more progress than ever. |
| |
| Keywords: | personal financing status analysis development strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
