| Abstract: | Consideration of Constructing Theoretical Framework of Regional Soft Power System
ZHU Kong-lai ,QI Qing-liang ,GUO Chun-yan University of Jinan, a. Soft Power Study Center of UJN, Jinan 250022, China; b. School of Administration of UJN, Jinan 2.50022, China）
Regional economic development has seen the increasingly important influence of regional soft power these years. However,China＇ s academic community put more emphasis on regional hard power while neglecting re- gional soft power. This paper briefly introduces the significance of constructing theoretical framework of the re- gional soft power, and then analyzes two theoretical foundation of regional soft power：theory of soft power and theory of regional competence. The paper defines the concept and connotation of soft power, explores the path of regional soft power improving and presumes constructing a three-level assessing system which forms the foundational framework of soft power theory. All of this is done on the basis of researching into global soft power theory and analyzing five constructing elements including regional culture, public service, personnel quality, regional communication and regional figure. |
