| 平面广告图形图像符号语义表述探究 |
| |
| 引用本文： | 邹克瑾.平面广告图形图像符号语义表述探究[J].吉林工程技术师范学院学报,2011,27(8):39-40. |
| |
| 作者姓名： | 邹克瑾 |
| |
| 作者单位： | 吉林工程技术师范学院艺术学院,吉林长春,130052 |
| |
| 基金项目： | 吉林工程技术师范学院科研项目 |
| |
| 摘 要： | 随着商品经济文化的发展,平面广告图形图像符号语义的功能性、技术性、艺术性得到设计师的高度重视,符号语义表达呈现复杂而系统的特性。创作、符号、审美三个环节共生共容,符号语义既呈现其独立性,又遵循设计语境和受众阅读能力及思维惯式,文章对图形图像符号语义的联想表述、象征表述、衬托表述和隐寓表述进行了分析和论述。
|
| 关 键 词： | 平面广告 图形图像符号 语义表达 |
Research on the Semiotic Meaning Expression of Pictures ＆ Graphs in Plane Advertisements |
| |
| ZOU Ke-jin.Research on the Semiotic Meaning Expression of Pictures ＆ Graphs in Plane Advertisements[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2011,27(8):39-40. |
| |
| Authors: | ZOU Ke-jin |
| |
| Institution: | ZOU Ke-jin(Art School,Jilin Teachers Institute of Engineering and Technology,Changchun Jilin 130052,China) |
| |
| Abstract: | With the development of commercial economic culture,the functionality,technicality and artistry of semiotic meaning of pictures graphs in plane advertisements has aroused a lot of attention and emphasis from artists,and the semiotic meaning expression is becoming more complicated and systematic.Creation-semiotics-aestheticism,the three segments are interrelated,and the semiotic meaning expression is also characterized as being independent,and following the design context and audiences＇ thinking modes.The associative expression,symbolic expression,complement expression and metaphorical expression of the semiotic meaning of pictures graphs is analyzed and discussed in this paper. |
| |
| Keywords: | plane advertisements semiotics of pictures ＆ graphs semantic expression |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
