Strategie- und Organisationsentwicklung in KMUs – von der Abstraktion zur Konkretisierung

Despite the importance of strategic measures for organizational development in small and medium sized companies, it often remains quite difficult to integrate such activities. Access to consultancy and continuing education on offer in this field is being impeded by lack of resources, such as time, personnel and finance, as well as by the abstract nature of the theme itself and the lack of familiarity with this learning and counseling situation. Three fields of tension are focused on: Teaching and learning as a management of contradictions, strategy between myth and reality, and the role that tools play in working with strategies. Against the backdrop of the experiences in a project that combined elements of research, counseling and continuing education the article points out challenges for institutions promoting economic development, for entrepreneurs, and for researchers or consultants in such a context.