Denn sie wissen was sie tun! |
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Authors: | Univ.-Ass. Mag.a Ruth Erika Lerchster Mag.a Dr.in Maria Spindler |
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Affiliation: | 1. Institut für Interventionsforschung und Kulturelle Nachhaltigkeit, Lipizach 32, 9065, Ebenthal, ?sterreich 2. Stephansplatz 8a/17, 1010, Wien, ?sterreich
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Abstract: | Information and communication technologies (IT) permeate both the business and the private world. They cause profound changes for companies in terms of structure, leadership, culture, education and the position of individuals within the context of the company. Established structures, decision making habits and methods of communication are being called into question. This means that communication is neither explicitly controllable nor in some cases even specified, but it also should not be viewed as arbitrary. Structures which are treated as contingent require meta-management, reflection and determination. Leaders are forced to act within a constellation of tensions between the reduction and the expansion of complexity as basic functions of structuring. Ideally this type of steering takes place consciously and with a view toward the future, taking into account the increasing complexity and dynamics of the environment and the corporate culture. Empirical studies of our four intervention research projects show that the situation for many companies is sobering. Companies cannot always entirely interpret the rapid development of communication technologies and the consequences it brings with it, nor can they completely make use of its potential advantages. Companies and individuals are forced to think actively within the networked economy. The demand for further education shifts between the company (expertise, employee loyalty) on the one hand and the responsibility of the individual for his or her own development on the other. Agreements are the key to bringing harmony and new solutions to the conflicts among the differing interests of individuals, subsystems and the company as a whole. Considering the complex requirements for companies and management caused by IT, this article shows that reflective observation of intervention research, guided by theory and with a focus on targeted change of management practice, is a process which provides new opportunities for action in both theory and practice. In this process, focusing (systemization) and reflection (enhancement of perspectives) are fundamental keys for dealing with complexity. |
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