基于农家书屋与乡镇图书馆（室）合作的“三农”出版物整合营销传播

农家书屋与乡镇图书馆（室）是建设农村新文化、保障农民基本文化权益的两个子工程，不缺资源但缺整合，要积极整合政策资源、文化制度和营销传播；两者有必要且有可能在书目控制、规划选题、运作模式和培育市场方面创新和整合文化制度，以规避“空壳”的风险；整体策划“三农”出版物，在供应链上实施整合营销传播战略，共同构建农村公共文化服务体系。

Integrated Marketing Popularization of Three Rural Publications Based on Farmers'Book Store and Township Library(Room)

Farmer's book store and township library(room) are the two subprojects in building a new culture in rural areas and in protecting basic cultural rights and interests of farmers,which is not short of resources but is short of integration.Therefore,it is necessary to operate bibliographic control,planning topics,mode of operation and fostering the integration of market innovation and cultural system to circumvent the shell of risk.Overall planning three rural publication,implementation of integrated marketing...