| 国产手机企业竞争环境的SWOT分析 |
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| 引用本文： | 遆云凤. 国产手机企业竞争环境的SWOT分析[J]. 太原理工大学学报(社会科学版), 2012, 30(4): 27-29 |
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| 作者姓名： | 遆云凤 |
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| 作者单位： | 太原旅游职业学院现代信息技术系,山西太原,030032 |
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| 摘 要： | 随着国外"洋品牌"手机厂商不断进入中国市场,国产手机的竞争优势日趋弱化。文章结合国产手机发展现状,运用SWOT分析方法,对国产手机企业的竞争优势、弱势及面临的机遇与挑战逐一加以分析,以便今后有效制定国产手机企业的发展战略。
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| 关 键 词： | 国产手机 SWOT分析 核心竞争力 |
The SWOT Analysis of Competitive Environment of Domestic Handset Industry |
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| TI Yun-feng. The SWOT Analysis of Competitive Environment of Domestic Handset Industry[J]. Journal of Taiyuan University of Technology(Social Sciences Edition), 2012, 30(4): 27-29 |
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| Authors: | TI Yun-feng |
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| Affiliation: | TI Yun-feng(Modern Information Technology Department, Taiyuan Tourism Professional College,Taiyuan Shanxi 030032,China) |
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| Abstract: | With the foreign brand mobile phone competitors entering ceaselessly,the competition advantage of domestic mobile phone is increasingly weakening.Combining with the domestic handset development situation.It is analyses by SWOT model that domestic handset competitive advantages,weaknesses,faced opportunities and challeges,to promote domestic mobile phone development strategic measures. |
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| Keywords: | domestic mobile phone SWOT analysis the core competitive power |
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