“后百亿时代”:以文化自律与创新推动电影产业再度振兴

中国电影在赢得100亿票房的业绩后,事实上,正面临着新一轮的文化挑战。突出的问题在于,当下市场严重失序,失去了文化的自律性,逐步形成了一种市场金本位的定势。吸金的思维定势代替了人文的主体性以及艺术的创新与智慧,开启了一种仅以GDP增长为目标的市场方向,造成人文原创性的匮乏以及大片的文化贫血症。针对此种现状,我们应当考虑的不是创造了多少GDP新高,而是今后能否以文化的自律性与艺术的创新精神来提升电影的思想力度与文化品格,在社会审美的意义上实现向现代审美的转换。电影作为文化产品,其固有的精神本源性及其核心价值应是第一位的。因此,我们必须自觉地肩负起时代赋予的文化使命与责任,引导我们的电影产业在与文化的和谐共生中实现再度振兴,为将电影产业做成我们国民经济支柱性产业的伟大目标而努力奋进。

The Post-Ten Billion Times:Using Cultural Self-Discipline and Innovation to Promote a Revival of China's Film Industry

As a matter of fact,China's film,with its box-office receipts amounted to ten billion,is facing a new challenge of culture.The outstanding problem lies in such a situation where the market is in bad disorder,losing its self-discipline of culture,thus producing a tendency to the gold standard in the market.While drawing money replaces humanistic subjectivity and artistic innovation,the market orientation with the GDP growth as the sole object results in the shortage of humanistic originality as well as the c...