Speed up or slow down? Social theory in the information age

Extreme processes of social and cultural acceleration lie at the heart of the information age but social theory, for the most part, continues to be a slow and patient affair. In view of this, this paper asks how such theory is to respond to the speed-up of social life and culture. Should it attempt to keep pace with a world that is changing faster than ever? Or is the strength of theory that it is a slow, detached and reflective form that lies outside the accelerated logic of contemporary capitalist culture? In an attempt to address such questions, this paper considers two main alternatives: first, that theory should follow the speed-up of the world by technologizing itself (as argued by Scott Lash and Peter Lunenfeld), and second, and seemingly contrary to this, that in times of cultural speed-up theory should either call for social and cultural slow-down (Marshall McLuhan, Paul Virilio), slow down itself (Jean Baudrillard), or perhaps both. In considering these alternatives, media theory (associated with the above figures) is used as a resource for questioning the focus and form of social theory today.