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Nudging electricity consumption using TOU pricing and feedback: evidence from Irish households
Institution:1. Economic and Social Research Institute and Trinity College, Dublin, Ireland;2. School of Psychology, National University of Ireland Galway, University Road, Galway, Ireland;1. Fondazione Eni Enrico Mattei (FEEM) and Centro Euro-Mediterraneo sui Cambiamenti Climatici (CMCC), Corso Magenta, 63, 20123 Milano, Italy;2. Berlin School of Economics and Law, Badensche Str. 51, 10825 Berlin and German Institute for Economic Research (DIW Berlin), Mohrenstraße 58, 10117 Berlin, Germany;1. Faculty of National Economy, University of Economics in Bratislava, Dolnozemska cesta 1, 852 35 Bratislava, Slovak Republic;2. College of Business and Public Policy, University of Alaska Anchorage, 3211 Providence Drive, Anchorage, AK 99508, United States;3. Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701, United States;4. Economic Science Institute, Chapman University, One University Drive, Orange, CA 92866, United States;1. Center for Research in Experimental Economics and political Decision-making (CREED), Amsterdam School of Economics, University of Amsterdam, 1018 WB Amsterdam, The Netherlands;2. Amsterdam Brain and Cognition Centre (ABC), University of Amsterdam, 1018 WT Amsterdam, The Netherlands;3. Center for Mind/Brain Sciences (Cimec), University of Trento, 38123 Mattarello, Italy;4. Department of Experimental and Applied Psychology, Vrije Universiteit Amsterdam, 1081 BT Amsterdam, The Netherlands;5. Groupe d''Analyse et de Théorie Economique (GATE), CNRS and Lumière University Lyon 2, 93 chemin des mouilles, 69130 Ecully, France;6. Department of Psychology, University of Amsterdam, 1001 NK Amsterdam (Postbox 15916), The Netherlands
Abstract:This paper analyses the electricity usage of 5000 Irish residential consumers in response to the introduction of Time Of Use (TOU) tariffs and three different forms of financial feedback: immediate feedback from in-home displays (IHD), monthly billing and bimonthly billing. Half-hourly data on consumption collected during the trial indicated that TOU tariffs reduced consumption at peak, with some reductions lasting beyond the end of the peak period and post-peak spikes in usage were not observed. IHD feedback resulted in the most reliable reductions and bimonthly billing the least. Moreover, consumers slightly increase the electricity usage during the first hours of the night and early in the morning. Households with greater education react to the information associated to the TOU tariffs slightly more than the average.
Keywords:Demand management  Smart meter trials  Information  TOU tariffs  Household behaviour
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