广告语句式选择的记忆心理

随着商品经济的迅猛发展,广告语传达信息的重要性已凸显出来。广告语要吸引消费者的注意,必须紧紧抓住人们的记忆心理,这样才能给广告受众留下深刻的印象。因此广告创作者都十分注重运用心理学原理,紧紧抓住记忆这一要点,灵活选用不同句式,增强广告的记忆作用。文章拟从广告中常用的短句或一重复句、口语句、对偶句或整句、省略句或祈使句、紧缩复句分析记忆心理原理在广告语中的运用。

On the Choice of Sentence Pattern of Advertising Language from the Perspective of Memory Psychology

With the rapid development of commodity economy,the importance of transmitting messages by advertizing language has aroused wide concern.In order to attract customers’ attention,the design of advertizing language should put emphasis on catering people’s memory psychology,which can leave a deep impression on advertisement audience.Therefore,the designer of advertisement tends to use the psychological principle,holding this point of the memory,to flexibly choose different sentence patterns to strengthen the memory function in advertisement.The paper aims to analyze the application of memory psychology in advertisement by different sentence patterns,such as short sentences,repetition of sentences,spoken expression,and couplets which are often used in advertisement.