礼貌原则及其在国际商务谈判中的应用

礼貌使用语言是不同语言使用者实现成功交际的重要途径之一,同时也是不同语言使用者运用的语用策略。从语用学角度来看,礼貌原则的三个主要特征是:级别性、合适性及冲突性;而其应用方式主要是通过言语表达。文章对礼貌原则在国际商务谈判中的案例进行了语用分析,以便更好地理解礼貌原则及其实际应用。

Politeness Principle and Its Application in International Business Negotiation

Using language politely is an important way to achieve a successful communication with different language users,and it is a pragmatic strategy as well.From the perspective of pragmatics,politeness principle has three main characteristics: gradations,appropriateness,and conflicts.The application way of politeness principle is mainly verbal communication.This paper adopts politeness principle to analyze the business negotiation case,so as to get a better understanding of it in international business negotiation.