| 名人代言广告的法律规制 |
| |
| 引用本文： | 张媛媛.名人代言广告的法律规制[J].长春理工大学学报(社会科学版),2010,23(2):14-15. |
| |
| 作者姓名： | 张媛媛 |
| |
| 作者单位： | 长春工业大学人文信息学院,吉林长春,130021 |
| |
| 摘 要： | 名人代言广告对消费者有着特殊的吸引作用。基于名人特殊的社会责任，可以看出名人代言广告不同于普通代言广告。因此对名人代言广告要严格予以规制，名人在法律上亦要承担一定的法律责任。
|
| 关 键 词： | 名人 代言广告 法律规制 连带责任 |
On Legal Regulation of Celebrity Endorsement Advertisements |
| |
| Zhang Yuanyuan.On Legal Regulation of Celebrity Endorsement Advertisements[J].Journal of Changchun University of Science and Technology,2010,23(2):14-15. |
| |
| Authors: | Zhang Yuanyuan |
| |
| Institution: | Zhang Yuanyuan |
| |
| Abstract: | Celebrity endorsement advertisement has particular attraction on customers. On the base of celebrity＇s special social responsibility, the celebrity endorsement advertisement differs from the ordinary person endorsement advertisement .Therefore, celebrity endorsement advertisement has to be strictly regulated and meanwhile the celebrity must undertake certain legal responsibility in the category of law. |
| |
| Keywords: | celebrity advertisement legal regulation joint liability |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
