Company structure and market strategy |
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Authors: | R Mansfield D Todd J Wheeler |
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Institution: | Imperial College, London UK |
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Abstract: | The importance of the relationships between company strategies and structures is noted, as is the relative dearth of empirical work in this area. The article reports a preliminary study of 24 companies investigating the relationships between strategies of diversification and geographic dispersion of territories covered and structural variables relating to the number of structural differentiations in a company, the decentalization of decision-making and functional specialization. Contrary to the hypotheses proposed, these two strategic variables have different structural implications with geographic dispersion particularly associated with structural differentiation and diversification associated with decentralization. |
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