新时期大众体育消费行为研究

新时期大众体育消费行为应该是体育休闲价值观、社会互动对生活满意度的影响机制、大众体育文化、休闲体育的社会心理学概念的综合构架。研究新时期大众体育消费行为旨在进一步提高大众体育消费意识；优化大众体育项目的推广和应用，科学利用新时期体育环境与资源，充分发挥大众体育的功能与作用，最大限度地满足大众的体育需求，为推动全民健身，形成终身体育思想奠定良好的基础；引导建立正确的大众体育消费观念和行为，创造和谐文明社会；扩大内需，提高体育产业经济的发展。

Research of Popular Sports Consumption Behaviors in the New Period

Popular sports consumption behaviors in the new period should be an integrated framework of the sports leisure values, the mechanism of social interaction influencing the life satis- faction, the mass sports culture, and social psychology concept reflected in leisure sports. Research on popular sports consumption behaviors in the new period is aimed at further enhancing the public awareness of sports consumption, optimizing the practice and promotion of public sports, making the scientific utilization of the sports environment and resources in this new period, giving full play to the function and role of mass sports, and meeting the popular sports needs to the greatest satisfica- tion so as to promote national fitness, and lay a good foundation for a lifelong PE thought. It is neeessary to guide and establish the correct mass consumer attitudes and behaviors of sports, facilitating the creation of a harmonious and civilized society, the expansion of domestic demand and the improvement of the economic development of the sports industry.