Selective exposure to partisan media: Moderating factors in evaluations of the president |
| |
| Authors: | Jae Sik Ha Sung Wook Ji Dong-Hee Shin |
| |
| Institution: | 1. Communication Department, University of Illinois at Springfield, University Hall, Room 3021, One University Plaza, MS UHB 3010, Springfield, IL 62703-5407, USA;2. Media Communication Division, Hankuk University of Foreign Studies, 107, Imun-ro, Dongdaemun-gu, Seoul 130-791, South Korea;3. School of Media and Communication, Chung-Ang University, #806, bldg. 303, Heukseok-ro 84, Dongjak-gu, Seoul 156-756, South Korea |
| |
| Abstract: | The conditions in which moderating factors – media trust, mediabias, and political ideology – increase or limit the approval ratings of a politician in a partisan media environment were investigated using data obtained from the 2010 Pew survey. The findings show that media trust and media bias intensify negative presidential evaluations among consumers of conservative news programs, whereas these factors do not influence presidential approval among consumers of liberal news programs. The findings also reveal that conservatives tend to choose to be exposed to news messages that are congenial to their ideological orientations, while liberals select a more balanced diet of news messages. This study proposes that moderating factors have different effects on conservative and liberal news consumers. |
| |
| Keywords: | Selective exposure Presidential evaluations Partisan media Political ideology |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
