新媒体时代高校红色经典传播与教育模式探索

＂红色经典＂作为受众最广的艺术形式,在提高人民群众的思想政治素质方面具有特殊的优势。以数字技术、互联网、移动通讯技术等为代表的新媒体技术具有信息资源丰富和沟通方便快捷的优势,深刻改变着高校学生的思维方式、心理意识、语言和日常行为方式,给高校思想政治教育工作带来了机遇与挑战。高校思想政治教育工作者,要充分认识和把握新媒体技术带来的机遇与挑战,努力探索新媒体平台下开展＂红色经典＂传播与教育,并进而提高大学生思想政治教育工作水平的新途径、新方法。

EXPLORATION OF UNIVERSITY EDUCATION MODE IN NEW MEDIA ERA BASED ON PUBLICIZING RED CLASSICS

Red classic,one of the most popular artistic forms,enjoys special advantage in enhancing people＇s ideological and political quality.New media technology,including digital technology,Internet,mobile information communication technology and so on,is known for its rich resources and easy communication,and has profound impact on university students＇ thinking mode,psychology,language and daily behavior,which provides a great opportunity and a big challenge for ideological and political educators.University ideological and political educators should first fully understand the opportunity and challenge,and they must,on the basis of publicizing the red classics on the platform of new media,try to explore new ways to improve university ideological and political education.