| 浅析新媒介环境下文学的发展态势及传播策略 |
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| 引用本文： | 杨佳.浅析新媒介环境下文学的发展态势及传播策略[J].云梦学刊,2013,34(2):117-119. |
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| 作者姓名： | 杨佳 |
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| 作者单位： | 湖南商学院党委宣传部,湖南长沙,410205 |
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| 摘 要： | 文学与媒介密切相关。考察文学在媒介影响下引发的变化,能准确把握新媒介环境下文学的整体风貌与未来走向,进而根据媒介与文学的关系,从如何拓宽文学的表现范围、提升文学的影响力、抵制媒介低俗影响等方面探寻新媒介环境下文学的传播策略。
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| 关 键 词： | 新媒介 文学 发展态势 传播策略 |
DEVELOPING TREND AND COMMUNICATION STRATEGY OF LITERATURE IN A NEW MEDIA ENVIRONMENT |
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| YANG Jia.DEVELOPING TREND AND COMMUNICATION STRATEGY OF LITERATURE IN A NEW MEDIA ENVIRONMENT[J].Journal of Yunmeng,2013,34(2):117-119. |
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| Authors: | YANG Jia |
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| Institution: | YANG Jia(Department of Publicity,Hunan University of Commerce,Changsha 410205,China) |
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| Abstract: | Since literature is closely related to media,only through an investigation of the changes of literature caused by media can we control the whole picture and future path of literature in a new media environment.Then we can explore some new communication strategies from the points of view of broadening literature representation range,expanding literature influence and resisting vulgar contents from mass media. |
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| Keywords: | literature media development trend communication strategies |
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