试论唐代的专卖店铺及其促销手段

唐代的专卖店铺是随着社会经济的发展而逐步壮大起来的,其经营范围广阔、财力雄厚,在商品供应中担负着主渠道的作用,此外它们也是当时人们获得基本生活需求的必要场所。为了适应商品经济的发展潮流,专卖店铺里的经营者充分运用各种促销手段,在宣传自己的同时,这也成为推动商业进一步发展的巨大动力。

On monopolized stores and their promotion methods in Tang Dynasty

With the developing of society and economy,monopolized stores,in Tang Dynasty,had developed and were the main channels in commodity supply because of their wide business range and big financial power and were the necessary places for the people at that time to get basic living demand.In order to accord with the commodity economy development trend,the managers of the monopolized stores sufficiently used all kinds of promotion methods to sell their products and to further promote commerce development.