| Abstract: | This paper presents the results of a survey on the use of computer-based models in the broad areas of planning and strategy formulation in UK companies. This survey updates and complements other recent surveys, which exclusively considered the use of corporate models, and shows a continued increase in the numbers of these models in use. In particular, models in the following broad categories were examined: forecasting, marketing, personnel, production and models of ‘one-off’ situations, as well as corporate and financial models. For such models the paper includes details of: frequencies of occurrence and relationship to company size; professional roles of the model-builders and users respectively; frequencies of use. In these and more subjective ways, the survey attempts to assess the place and value of computers in planning. |
