Increasing Response Rates to Telephone Surveys: A Door in the Face for Foot-in-the-Door? |
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| Authors: | GROVES ROBERT M; MAGILAVY LOU J |
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| Institution: | Robert M. Groves is an Associate Research Scientist in the Survey Research Center at the University of Michigan and an Assistant Professor in the Department of Sociology
Lou J. Magilavy is a Ph.D. candidate in the Department of Biostatistics at the University of Michigan |
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| Abstract: | Several experimental studies have noted heightened cooperationwith a request for those who initially are given a smaller request.The technique, labeled the foot-in-the-door procedure, is appliedto a telephone survey design which asks two questions of samplehouseholds in a call prior to the contact requesting the fullinterview. |
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