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Smart friendly liars: Public perception of public relations practitioners over time |
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| Affiliation: | 1. College of Media and Communication, Texas Tech University, Lubbock, TX, United States;2. School of Communication, Florida State University, Tallahassee, FL, United States;1. Department of Health, Exercise, and Sports Sciences, Johnson Center B16D, University of New Mexico, Albuquerque, NM 87131, United States;2. Indiana University-Purdue University Columbus, United States;3. Clemson University, United States;4. University of Louisville, United States |
| Abstract: | Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade. |
| Keywords: | Public relations Survey Perception |
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