The history of academic research in public relations: Tracking research trends over nearly four decades |
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| Institution: | 1. Department of Communication, The University of Texas-Pan American, 1201W University Drive, Edinburg, TX 78539, United States;2. Department of Communication, Pfeiffer University, 48380 U.S. 52, Misenheimer, NC 28109, United States;1. Department of Health, Exercise, and Sports Sciences, Johnson Center B16D, University of New Mexico, Albuquerque, NM 87131, United States;2. Indiana University-Purdue University Columbus, United States;3. Clemson University, United States;4. University of Louisville, United States |
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| Abstract: | This study analyzed the history of public relations scholarship over 39 years of research published in two journals: the Journal of Public Relations Research and the Public Relations Review. By examining the topical, theoretical, and methodological themes, this study found new research topics, theoretical and methodological trends. These revealing themes provided a comprehensive picture of research trends and patterns of public relations scholarship, thus providing insights for future research agendas aimed at improving the breadth and depth in public relations. |
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| Keywords: | Public relations Scholarly research Theory development Research methods |
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