A pilot qualitative study of the under-representation of Hispanics in public relations |
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| Institution: | 1. Department of Health, Exercise, and Sports Sciences, Johnson Center B16D, University of New Mexico, Albuquerque, NM 87131, United States;2. Indiana University-Purdue University Columbus, United States;3. Clemson University, United States;4. University of Louisville, United States |
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| Abstract: | This pilot study explored the under-representation of Hispanics/Latinos in the public relations profession by conducting focused interviews with Hispanic practitioners. The study found that public relations was not the Latinos’ initial career choice, identified three barriers to Hispanics entering the profession, elicited practical suggestions to attract more Hispanics, and also revealed opportunities for future scholarly research to address the under-representation of Hispanics in public relations. |
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| Keywords: | Public relations Hispanics Latinos Diversity Culture |
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