Alcohol Education Project: Preliminary Answers

Abstract

The goal of the five year University of Massachusetts (UMass) Demonstration Alcohol Education Project has been to promote responsible decision making about alcohol use. The UMass/Amherst campus has 25,000 students, of which there is an approximate one third turnover every academic year. Educational methods used to achieve the goal have included community development, mass media, and such intensive approaches as workshops, courses, and guest lectures. Mass media reaches up to 70% of the student body, while intensive interventions reach about 5%.

Data has been gathered from a large number of sources in order to evaluate the following objectives: 1) University students will demonstrate decreased inappropriate alcohol consumption patterns. 2) University students will demonstrate an increased level of planning, conducting, and participation in responsible social activities. 3) University students will demonstrate an increased number of interventions with peers around alcohol issues. 4) University students will demonstrate a decrease in peer pressures which contribute to inappropriate alcohol use among their peers. 5) Key people within the university community will demonstrate an increase in behavior which encourages responsible decisions about alcohol.

Analysis of the program model indicates the initial assumptions were generally valid. For example, predisposing factors such as attitudes toward drinking, and certain demographics are in fact predictors of contexts and quantity and frequency of drinking, which are in turn predictors of negative consequences. Preliminary results from the data collected indicate significant changes in knowledge, but no significant change in individual behavior for the parameters measured. There are indications of trends toward changes in party giving behaviors and heightened alcohol awareness in certain dormitories. Additionally, the university community designed and adopted a set of guidelines for interpretation of the trustees' policy on consumption of alcoholic beverages on campus. The guidelines were designed to be social and educational in nature; their impact was confounded when the minimum drinking age for the state was raised to 20.