The Poll as a News Event in the 1980 Presidential Campaign |
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| Authors: | STOVALL JAMES GLEN; SOLOMON JACQUELINE H |
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| Institution: | James Glen Stovall is an Associate Professor of Journalism and Director of the Communication Research and Service Center at the University of Alabama. Jacqueline H. Solomon is a graduate student in journalism at the University of Alabama. |
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| Abstract: | Public opinion polls made up 15 percent of the news events coveredduring the 1980 presidential election campaign, but news storiesgenerated by polls were no more likely to receive better playin the 50 newspapers studied than other stories about the campaign.Horserace polls were popular with editors during the last twoweeks of the campaign. |
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