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成都构建会展之都的定位分析
引用本文:何东.成都构建会展之都的定位分析[J].西华大学学报(哲学社会科学版),2004,23(5):38-41.
作者姓名:何东
作者单位:西华大学管理学院,四川,成都,610039
摘    要:本文参照国内国际标准 ,提出了划分会展城市级别的参照标准 ,并以此标准判断出成都市现在处于区域性会展城市阶段。然后 ,分析了成都市会展经济的发展现状和发展潜能 ,提出了成都建设会展之都的定位是 :以会带展 ,以展促会 ,会展并重 ,相互支持 ;以举办消费品交易会为重点 ,兼顾投资型产品交易会 ;以专业类展览为主 ,兼顾综合类展览 ;以举办国内展会为主 ,国际性展会为辅 ;以亚洲 (含港澳台 )市场为主 ,兼顾开拓欧美市场。力争通过 10年左右的努力 ,把成都建设成为有一定国际影响力的全国一流的会展之都

关 键 词:成都  会展之都  定位
文章编号:1672-8505(2004)05-0038-04

Placement Analysis on Conference and Exhibition Metropolis Construction in Chengdu
He Dong.Placement Analysis on Conference and Exhibition Metropolis Construction in Chengdu[J].Journal of Xihua University:Philosophy & Social Sciences,2004,23(5):38-41.
Authors:He Dong
Abstract:The article puts forward a reference criterion of confirming metropolis with conference and exhibition center in accordance of international practice and points out that Chengdu is in the phase of regional exhibition. After analyzing the development tendency and potentials, the article proposes that Chengdu should promote both conferences and exhibitions, holding commodity fairs and investment fairs; special and common commodity exhibitions, national or international; facing both Asian (including HongKong, Macao and Taiwan) and European markets, as well as America market. The author is sure that after 10 years striving, Chengdu will become a first-class exhibition metropolis home and abroad.
Keywords:Chengdu  conference and exhibition metropolis  placement  
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