基于多案例分析的创新商业模式核心战略研究

商业模式创新研究是近年来商业模式研究领域的一个热点问题,国内外研究者们也取得了一些认可度较高的成果,但尚不够完善.站在战略的角度上,企业在面临新技术、动态环境和市场机会时,都要以客户为中心,优化核心价值链,以拥有更加灵活的应变能力为核心,必须通过对市场的重新定义、以产品或服务为核心、以技术为核心、改变分销渠道、改变收入模式、价值链整合等方式找出可靠、正确的企业商业模式创新的途径.

Study on the Core Strategy for Business Model Innovation Based on Case Analysis

Research on business model innovation is a hot topic in the field concerned in re- cent years. Although achievements have been made home and abroad, there are still some points that need to be perfected. Enterprises should pay more attention to customer-first o- rientation, core value chain optimization and flexible strain capacity when they face new technology, dynamic environment and market opportunities. To redefine the market, to take the product, service and technology as the core, to change the sales channel and income pattern, and to integrate the value chain are effective ways to find out a reliable and suitable route for business model innovation.