Video ethology: Television as a data base for cross-cultural studies in nonverbal displays

This demonstration study attempts to indicate how live television programming might provide an economical and easily-accessed source of material for cross-cultural investigation. This study compared the nonverbal displays of emotion for American and Canadian television game show contestants. Results suggested that although Americans and Canadians did not differ significantly in the types of emotions displayed, Americans were rated as being significantly more expressive in their emotional display. In addition, Americans differed from Canadians in their forms of nonverbal display. American females were seen as using their hands more than the Canadian females. American males were seen to smile more than their Canadian counterparts. Discussion explored how methodology introduced in this study could be conveniently expanded to more conclusively explore culturally determined display rules. Consideration of current video cassette technology facilitating this form of investigation was discussed.This research was supported by the Social Sciences and Humanities Research Council of Canada under grant number 410-84-0640.