中美在东南亚六国的影响力竞争分析：基于受众视角的跨国比较

在判断一个国家的影响力时,除关注其影响力的大小以外,还需关注受众对他国影响力性质的评价。从整体上看中国在东南亚六国的影响力已经超越了美国。具体而言,持传统主义意识形态的民众对中国的评价显著好于美国,持威权主义意识形态的民众对美国的评价相对好于中国。政治体制差异对民众判断中美国家影响力大小存在显著影响。虽然整体上中国影响力的优势已经显现,但是中国在全球化影响力方面仍存在不足。中国在塑造东南亚地区态势的同时,也要着重提升影响力的质量。中国应继续提升全球化竞争力,打造中国的全球品牌;注重改善社交媒体上中国的形象,鼓励更多的民间组织“走出去”,注意区分各个国家的具体情况,做到因地制宜。

Competition of National Influence between China and the United States in Six Southeast Asian States: An Audience-based Transnational Comparison

When assessing a nation’s influence,attention should be paid not only to its magnitude,but also to how it is perceived by publics.Based on findings from six Southeast Asian states,China has already surpassed the US in terms of overall national influence.Specifically,the traditionalism-leaning audience hold more positive attitudes toward China whereas the pro-authoritarianism audience hold more positive attitudes toward the US.Differences in political systems clearly affect the public’s appraisal of the influence of both China and the US.Although China enjoys an edge in terms of overall influence,its ability to influence globalization in this region is still limited.It’s imperative for China to improve the quality of its influence as it seeks to shape regional order in Southeast Asia.China should continue its efforts to increase its edge in globalization and fashion its own brand with global influence.It is also essential to enhance China’s image on social media and encourage more civil organizations to go global.