Collective preferences as predictors of interstate migration

The comparison of objective and subjective social indicators can be illuminated by comparing their relations to individual choice, of which migration is an important instance. We have replicated for U.S. states Lowry's (1966) regression model of migration among SMSA's, and added an indirect subjective measure of quality of life in each state. This measure is based on a Gallup survey asking respondents about their preferences among states of the United States as places to live. A measure of collective preference for each state, as viewed by outsiders, is constructed from these responses. This new variable increases R ² from 0.798 to 0.828, and is itself predicted with an R ² of only 0.355 by objective variables. Objective indicators of well-being had increased R ² only from 0.762 to 0.798. We conclude that collective preferences — the subjective measure we have used — play an independent part in predicting migration.