| 理性广告信息量对大学生消费态度的影响研究 |
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| 引用本文： | 陆未央.理性广告信息量对大学生消费态度的影响研究[J].淮海工学院学报(社会科学版),2011,9(2):29-30. |
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| 作者姓名： | 陆未央 |
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| 作者单位： | 福建师范大学,教育学院,福建,福州,350007 |
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| 摘 要： | 以福州市大学生为调查对象，分析理性广告中信息量的变化对大学生消费态度的影响，进而喻示理性广告的设计应考虑其所包含信息对引发消费者态度的正向转变，以期为理性广告的策划设计提供参考。
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| 关 键 词： | 理性广告 信息量 大学生 消费态度 影响 |
Study on the Influence of Rational Advertisement Information Content on College Students' Consumption Attitude |
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| LU Wei-yang.Study on the Influence of Rational Advertisement Information Content on College Students' Consumption Attitude[J].Journal of Huaihai Institute of Technology,2011,9(2):29-30. |
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| Authors: | LU Wei-yang |
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| Institution: | LU Wei-yang(College of Education,Fujian Normal University,Fuzhou 350007,China) |
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| Abstract: | College students in the city of Fuzhou were under investigation in this survey. The influence of the information content changing in rational advertisements on the college students＇ consumption attitude was analyzed. The design of rational ads is suggested, in terms of references, to consider the positive changes in consumers＇ attitudes caused by its information content. |
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| Keywords: | rational advertisement information content college student consumption attitude influence |
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