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移动互联网环境下高校图书馆服务策略分析
引用本文:雷萍.移动互联网环境下高校图书馆服务策略分析[J].成都理工大学学报(社会科学版),2014(5):111-114.
作者姓名:雷萍
作者单位:电子科技大学 图书馆,成都,611731
摘    要:随着移动互联网的发展,读者的阅读行为发生了较大变化,呈现出阅读需求个性化、阅读时间碎片化、阅读方式网络化和移动化、阅读行为自主化和社交化等特点,网络阅读成为了大学生主要的阅读方式。移动互联网发展为高校图书馆服务带来了新机遇和挑战。为此,高校图书馆服务应转变服务理念和模式,集成和整合资源,增加技术投入,大力开发移动应用平台,并积极开展形式多样的阅读推广活动,以提升高校图书馆的服务水平。

关 键 词:高校图书馆  服务策略  移动互联网

Analysis of the Service Strategy of University Library under the Environment of Mobile Internet
LEI Ping.Analysis of the Service Strategy of University Library under the Environment of Mobile Internet[J].Journal of Chengdu University of Technology:Social Sciences,2014(5):111-114.
Authors:LEI Ping
Institution:LEI Ping (Library, University of Electronic Science and Technology, Chengdu Sichuan 611731, China)
Abstract:With the development of mobile internet,big changes have taken place in reading behavior.It was showing the characteristics that reading demand has changed individualization,the time of reading has changed fragmentation,reading mode has changed cyberization and mobile,the act of reading has changed automation and sociality.Network reading has become the main way of reading for college students.Based on the analysis of the new opportunities and the existing problems that the development of mobile internet brings to university libraries,university library services should change the service concept and mode,integrate and consolidate resources,Increase technology investment,vigorously develop mobile application platform and actively carry out various forms of reading promotion activities
Keywords:mobile internet  university library  service strategy
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