| 论农家乐营销模式构建——以丽水市莲都区为例 |
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| 引用本文： | 王凯. 论农家乐营销模式构建——以丽水市莲都区为例[J]. 淮海工学院学报(社会科学版), 2011, 9(8): 129-131. DOI: 10.3969/j.issn.1008-3499.2011.08.053 |
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| 作者姓名： | 王凯 |
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| 作者单位： | 丽水广播电视大学开放教育处,浙江丽水,323000 |
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| 摘 要： | 随着人们生活水平的提高,农家乐休闲逐渐成为新宠。分析了目前农家乐市场在营销方面存在的问题,结合丽水市莲都区农家乐发展的实际,提出解决这些问题的对策,认为必须建立行之有效的营销模式。
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| 关 键 词： | 丽水市莲都区 农家乐 营销 模式构建 |
On Marketing Model Construction of Agritainment: A Case Study |
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| WANG Kai. On Marketing Model Construction of Agritainment: A Case Study[J]. Journal of Huaihai Institute of Technology, 2011, 9(8): 129-131. DOI: 10.3969/j.issn.1008-3499.2011.08.053 |
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| Authors: | WANG Kai |
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| Affiliation: | WANG Kai(Dept.of Open Education,Lishui Radio & Television University,Lishui 323000,China) |
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| Abstract: | With the improvement of people＇s living standards,farm entertainment has become a new favor.With the analysis of the marketing problems in farm entertainment and the present situation of the development of farm entertainment in Liandu district,Lishui city,the author offers the countermeasures to solve these problems,holding that effective a marketing model should be established. |
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| Keywords: | Liandu district Lishui city farm entertainment marketing model construction |
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