| 跨文化交际的培养在商务英语教学中的作用 |
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| 引用本文： | 凌县华. 跨文化交际的培养在商务英语教学中的作用[J]. 淮海工学院学报(社会科学版), 2011, 9(10): 62-64. DOI: 10.3969/j.issn.1008-3499.2011.10.021 |
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| 作者姓名： | 凌县华 |
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| 作者单位： | 肇庆科技职业技术学院,外语系,广东,肇庆,526020 |
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| 摘 要： | 目前商务英语的教学普遍存在着过于注重培养口语、写作和阅读等基本知识,而忽视学生文化意识培养的问题。通过分析跨文化交际在商务交流中的影响和培养学生跨文化交际能力的重要性,探讨了商务英语教学中学生跨文化交际能力培养的措施。
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| 关 键 词： | 商务英语 教学 跨文化交际 |
The Cultivation of Cross-cultural Communication and Its Effect on Business English Teaching |
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| LING Xian-hua. The Cultivation of Cross-cultural Communication and Its Effect on Business English Teaching[J]. Journal of Huaihai Institute of Technology, 2011, 9(10): 62-64. DOI: 10.3969/j.issn.1008-3499.2011.10.021 |
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| Authors: | LING Xian-hua |
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| Affiliation: | LING Xian-hua(Dept.of Foreign Language,Zhaoqing Science & Technique Polytechnic,Zhaoqing 526020,China) |
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| Abstract: | Business English teaching at present tends to neglect the cultivation of culture consciousness while putting more emphasis on basic skills as speaking,writing and reading.Strategies to cultivate students＇ ability of cross-cultural communication are discussed through analyzing the function of cross-cultural communication and its significance in business English teaching. |
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| Keywords: | Business English teaching cross-cultural communication |
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