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消费主义语境下视觉文化的审美嬗变和多维思考
引用本文:孟改正.消费主义语境下视觉文化的审美嬗变和多维思考[J].宝鸡文理学院学报(社会科学版),2007,27(1):59-62.
作者姓名:孟改正
作者单位:陕西师范大学,文学院,陕西,西安,710062;宝鸡文理学院,中文系,陕西,宝鸡,721007
摘    要:在经济-文化全球化、大众传媒与后现代主义的共同推进下,消费主义成为当今中国社会整体性的文化语境.影像与形象占据主导地位的视觉文化在此背景下应运而生,它踏破以往视觉艺术的边界而向整体的生活突围,使得文化审美的主体结构、对象范围、生产方式、审美性质等方面都随之发生了一系列的嬗变,从而对人类艺术生产与接受的现状和前景产生了深远的影响.

关 键 词:视觉文化  消费主义  审美嬗变  影像符号
文章编号:24073490
修稿时间:09 30 2006 12:00AM

The change of the appreciation of beauty in the vision culture under the context of consumerism
MENG Gai-zheng.The change of the appreciation of beauty in the vision culture under the context of consumerism[J].Journal of Baoji College of Arts and Science(Social Science Edition),2007,27(1):59-62.
Authors:MENG Gai-zheng
Abstract:With the impelling powers of the economic-cultural globalization,mass media and the post-modernism,consumism became the integrative cultural context of the modern society in China.Under such condition,the vision culture in which image and appearance took the decisive part came into being.It broke the boundary of the former vision art and developed to integrative life,which caused a series of changes,to appreciating of the beauty in the culture perspective,in the main frame,the range of object,the style of production, the appreciation of beauty,and made a further effect to the production and acceptance of the human art,both to the current condition and its future.
Keywords:the vision culture  consumerism  the change of the appreciation of beauty  the image signals  
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