高校学报传播过程的缺失及其对策

一个完整的传播过程,包括传播者、受传者、信息、媒介以及反馈。高校学报传播过程中受众及其反馈的缺失,造成了高校学报传播功能的异化,严重影响到高校学报的发展。为此,学报需首先转变"作者本位"意识,加强学报读者工作;第二,开发高校学报资源,深化读者服务;第三,准确定位学报受众,突破"作者即读者"的传统受众观;第四,建立受众反馈机制,以此完善学报传播过程中的缺失。

Lacks in Propagation Process of Academic Journals of Colleges and Universities(AJCU) and their Countermeasures

A whole propagation process consists of series of propagandists,readers,information,mediums,information feedback and so on.Actually,there exist the lacks in the propagation process of academic journals of colleges and universities,which may make the spreading functions of AJCU differentiate and have a strong impact on the development and prosperity of journals.Therefore,it is advisable for the staff of academic journals to convert or transform such a consciousness as "Writer's Centre" and strengthen the propagation of academic journals among the readers,followed by exploiting the resources of AJCU and deepening services for readers,well and truly orientating different readers and transforming or renewing the viewpoint of "Authors mean readers." Additionally,a mechanism of feedback from readers should be established perfectly so as to remedy the lacks in the propagation process of AJCU.