| 新媒体时代高校官方微博研究 |
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| 引用本文： | 乔雪竹,李欢欢,张小锋. 新媒体时代高校官方微博研究[J]. 北京航空航天大学学报(社会科学版), 2015, 0(1): 112-115. DOI: 10.13766/j.bhsk.1008-2204.2013.0523 |
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| 作者姓名： | 乔雪竹 李欢欢 张小锋 |
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| 作者单位： | 对外经济贸易大学 党委宣传部,北京,100029;对外经济贸易大学 党委宣传部,北京,100029;对外经济贸易大学 党委宣传部,北京,100029 |
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| 基金项目： | 教育部人文社会科学研究项目 |
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| 摘 要： | 随着互联网技术的应用与发展，近年来，高校官方微博的发展也日益迅速。通过对全国各高校官方微博运营情况梳理发现，高校微博具有三大功能即解读学校政策，宣传新闻信息；处理突发事件和危机事件；树立学校正面形象。通过经营与管理微博，高校开展有针对性的活动，将线上和线下有机结合起来。随着高校微博的媒体关注度不断提升，社会影响力的不断加强，高校微博已成为高校与师生和校外人士沟通的重要桥梁。
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| 关 键 词： | 微博 互联网 高校宣传 新媒体 话语策略 |
Study on University Micro-blog in New Media Age |
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| Qiao Xuezhu,Li Huanhuan,Zhang Xiaofeng. Study on University Micro-blog in New Media Age[J]. Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition), 2015, 0(1): 112-115. DOI: 10.13766/j.bhsk.1008-2204.2013.0523 |
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| Authors: | Qiao Xuezhu Li Huanhuan Zhang Xiaofeng |
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| Affiliation: | Qiao Xuezhu;Li Huanhuan;Zhang Xiaofeng;Propaganda Department,University of International Business and Economics; |
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| Abstract: | With the development of internet technology in recent years , university official micro-blog increases rapid-ly.This paper sorts out the operation of several university micro-blogs and finds the blog has mainly three functions:interpretation of university policies and news , handling of emergencies and crises , and establishment of a positive im-age of the university .Through operating and managing the official micro-blog, universities carry out targeted activi-ties, both online and offline .With the increasing media attention and the social influence , university official micro-blog has become an important bridge between the university and the society . |
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| Keywords: | micro-blog internet college propaganda new media discourse strategies |
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