先进人物宣传公信力弱化的社会心理分析

社会心理学和文化社会学研究认为,特定社会或文化环境会影响和制约群体成员的态度和行为。先进人物宣传的公信力的弱化,与建国后诚信道德规范的逐渐缺失不无关系。近几十年来诚信社会风气的变化,直接或间接地加快了先进人物宣传公信力的下降。重视大众诚信心理的变化和需求,建设自律和他律的诚信宣传工作,先进人物宣传工作才可更富于成效。

The Social Psychoanalysis of the Decline of Public Belief in the Propaganda of Advanced Characters

The social psychology and the cultural sociology research believed that,the specific society or the cultural environment can affect and restrict the community members' manner and behavior.The decline of public belief in the propaganda of advanced characters is in a certain degree resulted from the gradual decrease of faith and moral standards in the past few decades.To change such a situration,attention should be paid to the psychological change and reqnirement of public faith and belief,and to the building of the mechansim of restriction and self-restriction for propagomda work.