| Abstract: | Increasingly manufacturers and retailers are implementing revenue‐sharing policies to coordinate distribution channels more effectively. This article considers a standard newsvendor problem in a single manufacturer–retailer channel and compares the expected profits that each party receives in a traditional ordering environment with those that can be achieved under a revenue‐sharing policy designed to completely eliminate double marginalization. It is shown that the retailer always benefits from the transition to revenue sharing by capturing a portion of the incremental channel profit generated by the complete elimination of double marginalization. A necessary demand‐distribution‐dependent condition is derived under which the transition to revenue sharing benefits the manufacturer as well. The findings of this research are illustrated in a numerical example for the uniform demand distribution. |
