两岸媒体对“三鹿问题奶粉”事件报道的框架分析——以《人民日报》、《联合报》、《自由时报》为例

分析研究中国大陆与台湾三家不同报纸有关“三鹿问题奶粉”事件的380篇报道，并对其报道概况、报道体裁、报道主题、消息来源、事件成因等报道内容与形式结构进行统计分析后，发现三家报纸对同一事件的新闻框架建构存在诸多异同之处：消息来源选择上都有着明显的政治倾向性；事件成因、报道主题、事件解决观点、衍生问题等方面有着显豁的差异；政治立场、社会制度、新闻理念等因素的影响和制约，使三家报纸在同一事件的“报道框架”上呈现异同成为必然。

Framework Analysis of the Reports on ＂Sanlu Contaminated Milk Powder＂ Incident in Newspapers of Mainland China and Taiwan China --Taking ＂People＇s Daily＂, ＂United Daily News＂, and ＂Liberty Times＂ as Examples

This paper analyzes 380 reports on ＂Sanlu Contaminated Milk Powder＂ of three different newspapers from Mainland and Taiwan China, and makes a statistical analysis of their report content and structure such as report profile, genre, topic, source, cause, etc. It is found that many similarities and differences in them including apparent political trends in the choices of news source; obvious differences in aspects such as causes, topic, viewpoint on solution, derivative problems, etc. It is the influence and constraint of political standpoint, social system, journalism theory and etc. that makes it inevitable that the three newspapers are different in terms of framework of report on the same incident.