“范跑跑”词族的语言特征及其新闻传播效应

“中国主流报纸十大流行语”中，“范跑跑”、“躲猫猫”诞生于网络，热传于各种网络媒体和传统媒体，并派生出一系列具有相似结构的新词形成了词族。它们的流行，有其语言的内在因素，也有外在的传播机理。独特的词语构形形态和叠字修辞模式，构成了这一词族的语言魅力；传播者心理的接近性和接受的定势效应，强化了该词族的舆论力量。在由网络舆论向主流舆论的溢散过程中，“范跑跑”词族以其广泛的社会影响，证明了当下媒体舆论的价值。

Linguistic Features and Disseminated Impact of the ＂FAN Paopao＂ Word Family

In ＂the top ten popular words of China popular newspapers＂, ＂Fan Paopao＂ and ＂Duo Maomao＂ both born in network are widely disseminated in various network and traditional media. Derived from them, series of words having a similar structure formed a word family. They are popular not only because of its own linguistic features and internal factors, but also external communicating mechanism. The unique Chinese word formation and reduplicative rhetorical structure constitute the popularity of this word family. The psychological proximity of disseminators and the ＂set effect＂ of the communication process strengthen the effect of public opinion derived from this word family. Spreading from the network to the public, ＂FAN Paopao＂ word family with its wide range of social influence proved the value of public opinion in the present media.