媒介融合与中国传媒产业规制变革

媒介融合对媒介分立格局的改变，使传统的传媒产业规制遭遇冲击和挑战，规制变革成为各国应对媒介融合的必然选择。在多数国家对传媒产业放松管制的大背景下，中国传媒产业规制变革也呈渐进式发展，但总体上仍未能顺应媒介融合的发展潮流和内在逻辑。正确的规制变革乃是媒介融合的必要前提，未来中国传媒产业规制应体现下列趋势：抑制垄断和放松管制同步；内容监管与传输经营分开；规制机构由分立走向统一。

Media Integration and Regime Reformation of the Media Industry in China

The change to the separation pattern of media brought about by the media-integration strikes and challenges the policy of the traditional media industry. Thus policy reformation becomes the inevitable choice of every country facing media-integration. Under the background of loose control to media industry in most countries, although the policy reformation of traditional media industry in China is developing gradually, it generally still could not adopt to the current trend of development and the internal logic of media integration. Proper policy reformation is the indispensable premise of media-integration. The future policy reformation of media industry in China should manifest the following trends including the suppression of monopoly while relaxing control simultaneously, separating content supervision from transmission operation and unifying policy in- stitutions.