| 闽西客家文化旅游形象传播及其电视媒介策略 |
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| 引用本文： | 李晓,郭唯.闽西客家文化旅游形象传播及其电视媒介策略[J].西南农业大学学报(社会科学版),2006,4(3):181-184. |
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| 作者姓名： | 李晓 郭唯 |
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| 作者单位： | 1. 福建师范大学,地理科学学院,福建,福州,350007
2. 福州电视台,福建,福州,350011 |
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| 摘 要： | 闽西客家文化旅游资源丰富而独特,但旅游形象不突出,旅游品牌缺乏竞争力问题使其在旅游市场日趋激烈的竞争中处于弱势。运用旅游地理学和传播学的理论和方法,首先根据旅游形象设计的一般原理,对闽西客家文化旅游形象进行定位,构建了一个包括理念识别系统、视觉识别系统和行为识别系统等较为全面的旅游形象系统；然后进一步探讨了如何运用以电视为代表的大众传播媒介进行旅游形象的宣传和推广。
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| 关 键 词： | 旅游形象 策划传播 电视媒介 闽西客家 |
| 文章编号： | 1672-5379(2006)03-0181-04 |
| 收稿时间： | 2006/6/30 0:00:00 |
| 修稿时间： | 2006年6月30日 |
TELEVISION MEDIA STRATEGIES FOR THE COMMUNICATION OF THE CULTURAL TOURISM IMAGES OF HAKKA IN WEST FUJIAN |
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| LI Xiao,GUO Wei.TELEVISION MEDIA STRATEGIES FOR THE COMMUNICATION OF THE CULTURAL TOURISM IMAGES OF HAKKA IN WEST FUJIAN[J].Journal of Southwest Agricultural University:Social Science Edition,2006,4(3):181-184. |
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| Authors: | LI Xiao GUO Wei |
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| Abstract: | Hekka in west Fujian is characterized by unique and abundant cultural tourism resources.However,it remains a weak com- petitor on the tourism market due to its plain tourism image and lack of a competitive tourism brand.Based on a study on its tourism image in the last 20 years and adopting the integrated use of tourism geography and eommunication theory and methods,the authors have located the tourism image of Hakka in West Fujian and constructed a Tourism Identity System for it,including Mind Identity Sys- tem,Visual Identity System and Behavior Identity System.The propaganda strategies by means of television media for the publicity and promotion of tourism image are discussed. |
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| Keywords: | tourism image design and propagate television media Hakka in west Fujian |
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